Noelia Insa

Head of Communication & Marketing
Shaping maritime narratives through strategy, clarity and vision.

Trained in Law at Universidad Complutense de Madrid and Columbia University in New York, Noelia brings a rigorous analytical mindset and strategic clarity to her role as Head of Communication & Marketing at Caponnetto-Hueber SL. With over a decade of experience in brand development, digital positioning, and content-led growth, she designs and leads communication strategies that enhance the studio’s global brand presence, authority, and audience engagement. Her work connects innovation with influence, turning CFD and advanced naval engineering into compelling narratives for a global audience.

  • Strategic positioning and digital launch of Caponnetto-Hueber’s innovation lab.
  • Development of the brand narrative and editorial strategy for LinkedIn and newsletter.
  • Public introduction campaign of Prof. Milovan Peric as Scientific Advisor.
  • Content development for CFD-driven sustainability and foiling technologies.

Fields of Expertise

  • Digital & Content Marketing Strategy.
  • Brand Positioning in Maritime Innovation.
  • Technical Storytelling & Lead Nurturing.
  • Community Engagement on LinkedIn and Instagram.
  • Strategic Communication for R&D Collaborations.
  • SEO, Email Marketing & Editorial Planning.

What drives me

Communication is not about simplification, it’s about clarity. When we make innovation visible, we make it impactful.

2010 — BMW Oracle Wing Sail (AC33 Winner)

2010 — Hydrodynamic Workstreams Supporting the BMW Oracle Wing Sail Era (AC33)

During the 33rd America’s Cup cycle, Mario Caponnetto contributed to hydrodynamic assessment workstreams aligned with the BMW Oracle wing-sail platform — the configuration that ultimately won the Match. This milestone marked the shift toward aero-hydrodynamic integration in Cup design culture.

Partners:

BMW Oracle Racing

Project Type:

America’s Cup / Aero-Hydro Integration / Performance Engineering