Caponnetto Hueber has completely redesigned its brand, as you can see when you visit our new website. The main aspects of the project are described by Javier Latorre, who is in charge of the company’s rebranding.
«The proposal of a brand for thinkers, engineers, and inventors of these characteristics was a very big and interesting challenge, because we had to stand out from the startups and incipient companies that try to compete in similar projects with empty proposals where there is little experience and a lot of innovation.»
«We began with the notion that we should support the concept of creators, almost of a humanist thinker who has spent years working on the development of innovation in the nautical sector.»
«The brand’s greatest strength is that it represents the idea that they are unique and that they have their own stamp.»